Family Parks expand to China.
Over the past few years anyone and everyone, in the tourism field have become aware that the fast-growing Chinese ‘middle class’ are great travellers. Not only do they like to travel, but they have discovered Caravan Parks. So it shouldn’t come as a huge surprise to discover that they are building a caravan park business in China.
Q: What are the opportunities for Australian/New Zealand and Chinese tourists?
A: From their point of view, we will be exposing their parks and services to Oz and NZ travellers, and giving our tourists a taste of home in China. Plus our brand and service will be exposed, in one form or another, to 1.4 billion people. The Chinese like a brand so ours will be recognisable to them when they visit Australia and New Zealand.
To continue reading this article, you can view it in Issue 32 of What’s Up Downunder’s Digital Magazine.