REDARC ELECTRONICS ADOPTS THE ICONIC AUSTRALIAN MADE LOGO.
REDARC Electronics’ celebrated their 40th Anniversary in 2019, and now this family-owned, South Australian company is continuing their celebration of Australian manufacturing and Australian-made products in 2020.
On the 27th of February REDARC celebrated their partnership with the Australian Made Campaign by officially launching the iconic Australian Made logo.
Attending the launch event, Ben Lazzaro, Chief Executive Australian Made Campaign said, “It’s fantastic that REDARC has chosen to celebrate its Australian credentials by carrying the trusted Australian Made logo on its products. While REDARC is making a powerful statement about its product offering, it is also demonstrating its commitment to promoting local manufacturing and its support of the local electronic products industry.”
The time is right
REDARC research, design, develop and manufacture advanced electronic products in South Australia. They are well renowned for their range of electronic voltage converters, power supplies, DC to DC battery chargers, brake controllers and trailer braking products.
After 40-years in business, REDARC is still determined to continue to excel as a manufacturer in Australia.
REDARC Managing Director, Anthony Kittel said, “With a growing export portfolio, the time was right to bring more attention to our Australian-made products, because we believe that ‘Australian Made’ is a point of competitive advantage,” Anthony said, “We know that fellow Australians also feel strongly about supporting local industry, and using the Australian Made logo is the easiest way for customers to identify these products,” he added.
Australian Made and tested for Australia’s harshest conditions
“When a product is known to be made in Australia, there is an immediate connection to higher quality standards,” Anthony said.
To ensure that quality remains REDARC’s hallmark, their products are built and tested for Australia’s harsh conditions. Their state-of-the-art manufacturing and testing capability coupled with continuous improvement processes, mean that REDARC products benefit from an ever-increasing level of durability.
Growing export business
In export markets, the Australian Made logo makes the ‘Australian connection’ instantly and clearly, providing recognisable third-party accreditation and delivering confidence to consumers.
REDARC is currently taking their domestically proven products to relevant export markets including North America (USA, Canada, Mexico), UK and Europe, New Zealand, the Middle East, South Korea and South Africa.
Anthony said, “Australian Made is a strength that we place front and centre in our communications, and the logo is a brilliant tool that reinforces this message visually.”
The Australian Made logo will make its debut on many of REDARC’s popular products including their range of Tow-Pro Electric Trailer Brake Controllers, gauges, BCDC In-vehicle Battery Chargers, Battery Management Systems such as The Manager series, their recently launched control and distribution system – RedVision, safety products such as the Truck Roll Over Sensor and Battery Master Isolation Switch and many more.