Australian car subscription software provider Blinker.com.au has announced its latest partner in a new deal with Syd Car Solutions.

Understanding the ever-changing landscape of the Automotive Industry Syd Car Solutions is the new, innovative, subsidiary of the Dealer Group Col Crawford Lifestyle Cars based on the Northern Beaches of Sydney. Col Crawford Lifestyle Cars now becomes the most recent dealer group to join the subscription platform, which offers customers ‘The Modern Day Alternative to Car Ownership’ in a few simple steps.

The partnership will see Syd Car Solutions offering the Blinker.com.au car subscription solution directly to consumers through its website, as well as making the service available across the company’s many dealership showrooms. Customers will also be able to subscribe to cars directly from the Syd Car Solutions website, with major brands including BMW, Honda, Hyundai, Suzuki, Renault, Kia and MG.

Harrison Crawford at Col Crawfords said:

“As a business, we aim to be at the cusp of industry innovations and our partnership with Blinker.com.au is just another example of this. We’re already seeing car subscriptions gaining popularity both in Australia and around the world, and expect the subscription market to rapidly become a significant part of the automotive industry moving forward.

“The car market is currently experiencing a disruptive period, we see car subscription as an opportunity to innovate and cater to shifting consumer demands, helping the industry to thrive into the future.”

Syd Car Solutions is based on Sydney’s Northern beaches, and is a subsidiary of Col Crawford Lifestyle Cars who is proudly Australian-owned family business, and has been servicing the local community for over 52 years. The company also has one of the widest selections of electric and hybrid vehicles of any dealer group in Australia, which Managing Director at Blinker, Michael Higgins says is a strong growth area for the subscription service.

“The rise of electric vehicles has been evident around the world over the past 12 months – in Australia alone we’ve seen sales almost double year on year and over half of all new car sales around the globe are set to be fully electric by 2030. We’re also expecting electric cars to grow to become the most in-demand vehicle category for subscription, so it’s exciting to collaborate with a business that is looking ahead and gearing up for the age of electric mobility,” he said.

“Col Crawford Lifestyle Cars has been operating over 52 years, and has built a reputation for being a highly distinguished business and respected voice in the Australian automotive industry. With its dealerships catering to a premium consumer market, this partnership will provide a flexible solution for the growing number of customers who prefer not to own a car,” Higgins added.

Car subscription services such as HelloCars are becoming an increasingly popular option for consumers who want a more flexible alternative to traditional car ownership. Blinker.com.au provides a Software-as-a-Service (SaaS) platform for car dealerships, resellers, and manufacturers, to offer their own vehicle subscription services to customers. The end-to-end platform provides dealerships with “subscription in a box,” including the software, training and services needed to offer car subscription to customers simply and easily.

The solution provides a streamlined experience for both dealers and their customers. With Blinker.com.au integrated onto their websites, dealer partners simply need to select cars from their stock to make available for subscription. Customers can then browse through the website, choose the car they want and subscribe, all from the comfort of their homes.

The partnership with Syd Car Solutions is the latest in a series of new deals for Blinker.com.au. Earlier this year, the company announced a deal with Victoria-based Berwick Motor Group, which has been operating for over 25 years. In 2019, Blinker partnered with industry giants Titan DMS and Dealer Solutions. [Titan DMS became the first distributor for the platform in the Australian market, offering the subscription solution to car dealerships around the country. Dealer Solutions – which is part of Cox Automotive, the world’s largest automotive service organisation – was Blinker’s first integrated website partner, offering the subscription to its network of dealers currently using Dealer Solutions as their preferred website partner. The Titan DMS and Dealer Solutions networks combined provide Blinker.com.au with access to over 1,000 dealers nationally