CIA Vic Announces the AL-KO Innovation Hub – New Three-Year Partnership with AL-KO
Caravan Industry Association Victoria Announces the AL-KO Innovation Hub – New Three-Year Partnership with AL-KO International to Bring Innovation & the Latest in Recreational
Vehicle Products to You!
The Caravan Industry Association Victoria (CIA VIC) are extremely excited to announce a three-year partnership with AL-KO International Pty Ltd who manufacture, markets and distributes a comprehensive range of products for the trailer, caravan and RV markets in Australia and New Zealand as naming partner for the newly established ‘AL-KO Innovation Hub’ which will be launched at the 2019 Victorian Caravan, Camping & Touring Supershow.
After full review of the Victorian Caravan, Camping & Touring Supershow and extensive engagement with our key target markets – the Association identified a need to provide an interactive area that would showcase the latest and most innovative technology in recreational vehicle travel.
CIA VIC’s Chief Executive Officer, Rob Lucas, said ‘For the Association to continue to attract consumers to the Victorian Caravan, Camping & Touring Supershow in this highly competitive environment, it was essential to listen to what our consumers were saying and provide a more engaging and innovative space where they could view the latest innovations for recreational vehicles. ‘We have had a long-standing relationship with AL-KO International and were excited when they indicated their commitment and saw the value in partnering the Association with this newly created innovative precinct. Everyone at the Association looks forward to working with AL-KO International
to develop this area over the coming three years.’
The future direction of the Victorian Caravan, Camping & Touring Supershow is to be more innovative, engaging and provide a quality experience for all that attend – with this new partnership and the introduction of the AL-KO Innovation Hub, we can achieve this.
The Victorian Caravan, Camping & Touring Supershow commences Wednesday 20 February until Monday 25 February 2019 at the Melbourne Showgrounds – discover more on all the new improvements or purchase tickets at caravanshow.com.au, then go make some memories…