CIA VIC Announces New Three-Year Partner for the Upcoming Vic Touring Supershow!
Caravan Industry Association Victoria Announces New Three-Year
Principal Partner for the Upcoming Victorian Caravan, Camping &
Touring Supershow 2019!
The Caravan Industry Association Victoria (CIA VIC) are extremely excited to announce a three-year partnership with Leisure-Tec, who distribute Truma, myCOOLMAN &a Milenco, for CIA Vic’s premier consumer event, the Victorian Caravan, Camping & Touring Supershow.
In 2019, there will be something for everyone from the young people who camp with friends on weekends, families who take short breaks and the senior adventurers who spend their time on the road in their caravan making memories.
With so many new improvements, it was essential to strengthen the existing partnerships while establishing new strategic partnerships that aligned with the new direction this event is taking and would add value to the overall outcome for all involved – Leisure-Tec is the type of established and innovative company that will do this!
Leisure-Tec has formed a new partnership with Truma and for 2019 Truma will be the recognised ‘Principal Partner’ for the Victorian Caravan, Camping & Touring Supershow.
With 70 years in 2019, Truma is one of the most trusted and valued companies in the European caravanning market. In order to further expand their presence into Australia and New Zealand, Truma has joined with Leisure-Tec to specifically service this market. The 2019 Victorian Caravan, Camping & Touring Supershow is a key element to assist with increased brand awareness in these markets.
Paul Widdis, General Manager Leisure-Tec, commented ‘Leisure-Tec and Truma are proud to be working with the Caravan Industry Association Victoria as the principal partner of the Victorian Caravan, Camping & Touring Supershow for the next three years. As one of the most recognised and respected brands globally within the industry, we feel this partnership is a great union of industry leaders. Truma is excited to head into 2019 as it is a big year for the company marking our 70th anniversary and seeing us expand into new markets including the USA and APAC regions. As distributors of the Truma range, leading the way in innovation, Leisure-Tec has also created a full range of new, industry-leading myCOOLMAN portable fridges/freezers.’
The future direction of the Victorian Caravan, Camping & Touring Supershow is to be more innovative, engaging and provide a quality experience for all that attend – with this new partnership we can achieve this.
CIA VIC’s Chief Executive Officer, Rob Lucas, said ‘For the Association to continue to develop our events such as the Victorian Caravan, Camping & Touring Supershow it is essential to establish long- term partnerships with reputable companies that share our vision on where we are going – Leisure-Tec is one of these companies. Everyone at the Association are excited with this new partnership and look forward to working with the team at Leisure-Tec to further develop this event.’ ‘We have many new features in 2019 including: an ‘Innovation Hub’ that will showcase cutting edge recreational vehicle technology; the ‘Paw Patch’ tailored to the family pooch with exhibitors, Dr Katrina Warren talking pet travel tips and the Wonderdogs; the ‘Camp Ground’ with interactive demonstrations, food, activities and rest area – a communal meeting place just like a real camp ground; and much more…’
The Victorian Caravan, Camping & Touring Supershow commences Wednesday 20 February until Monday 25 February 2019 at the Melbourne Showgrounds – discover more on all the new improvements or purchase tickets at caravanshow.com.au, then go make some memories…