National TV promoting camping lifestyle hugely popular with millions of viewers
Each morning last week, Channel 7’s Sunrise in a joint venture with Caravan Industry Association of Australia set out on a Camping Road Trip in South Australia which proved to be hugely popular with Sunrise viewers and hosts alike.
Popular Sunrise weatherman ‘Sam Mac’ is joined by three lucky families who set out in a motorhome convoy to celebrate the joy of caravanning and road tripping. Caravanning and Camping engaged the Sunrise audience and helped contribute to their dominance as the No. 1 prime time morning TV show.
In the lead up to a competitive holiday season with September school holidays and pre-Christmas, Caravan Industry Association of Australia understand the importance of keeping the caravan and camping industry alive for holidaying and product purchase decisions. With strategically designed marketing strategies such as the joint venture with the Sunrise Program, Caravan Industry Association of Australia aims to inspire families to get out on the open road reminding them of the benefits of camping and caravanning holidays in comparison to overseas and cruise holidays.
Sunrise continues to choose Caravan Industry Association of Australia as a partner. Caravanning and camping engage their audience and contributes to their dominance as the No. 1 prime time morning TV show with viewers in the millions each week.
Check out Sunrise’s highlight package for the week.